We are suckers industrial fan for trinkets and giveaways

This is an easy sell because you need their email address to send the newsletter right? It is a natural win-win situation so use it. You offer something of value to your fans in exchange for something of value to you.

Do you like free stuff? Who doesn’t? We are suckers industrial fan for trinkets and giveaways. Your fans are even picking up that illegible sticker that was designed by your crazy cousin Fred. That should get you going. How do you give them what they want? Speak up and offer to give them the chance to get connected.The sad thing is most artists drop the ball on building this marketing powerhouse. If the cost of giving away a few pieces of merch bothers you, just think of the value of only one new fan dragging a friend to your next show, shelling out two covers charges, selling a t-shirt to the friend and both of them telling others at work about their experience… Lets move on.

Migidy Mic Check…Your standing on stage, maybe the beach balls are floating atop the crowd, or the mosh pit has attracted the state police, or maybe the fans are singing so loud you can’t hear your stage monitors. Do you realize the power of this moment? Right now your audience is focused on one thing – you. Do not let one gig pass without asking your fans to get connected. How would this work? Simply hold a contest where the entry form is a piece of paper that asks for your fan’s first name and email address.

Give it away now… Ok, you know the value of seizing the moment while you’re at the microphone, now lets make signing up a little more enticing. 4.

3. Point of SaleNow were at the end of the show and people are flocking to your merch table. So, in an effort to stop this atrocity, I’ve decided to give you four simple and effective tactics to build that list. You know, the thing with silly facts and stories about you? Offer this gem in exchange for something of value to you - your fan’s email address. What if you offered them the opportunity to win one of your T-shirts or autographed CDs, or [wait for it…] Both! Oh my, the pandemonium, the crowd goes nuts. Your latest self-titled CD is flying off the shelf. It is how you pass on the latest news and how you announce your upcoming gigs. It’s that simple. A surprisingly high value item to your fans is a simple old-fashioned newsletter. It’s simple and effective. Let me tell you plainly, the objective is to mutually exchange something of value. Tell your audience in your own genuine words that your email list is the way you stay connected to your fans. 1. Something Of ValueAsk yourself what the real objective of the contest mentioned above is. And as hard as it may be to believe, at this very moment, more than anything else, they want more of you. Don’t miss a beat and watch that email list grow

You exchange the chance to win one CD (your cost is under $2) and a T-shirt (your cost is around $5) in exchange for the email address of the members of your audience. Now just imagine if you were to offer your fans an opportunity to get something more valuable than a mere trinket. Remember it is the simple and effective tactics performed flawlessly over and over that make you successful. 2. What’s the worse they can do, say no? There you go four tactics you can use tonight to pack fans into your mighty email list. Whatever your situation, the fact of the matter is that you have human beings sitting right in front of you, hanging off of your every word, wanting to become your fans. Are you going to just let them walk away without offering them the chance to stay connected to the band that they just laid down their hard earned cash to buy a recording of? You have a perfect opportunity while you are counting out their change to “ask them” to sign your concert connection and stay connected to the band.